Calculate the True Cost of Website Downtime

Assess the financial impact of outages with precision. Calculate revenue loss, refund costs, and productivity impact to make informed decisions about your infrastructure investments.

Downtime Cost Calculator

Percentage of affected customers who request refunds
Expected decrease in conversions during/after outage

Impact Analysis

$25,750 Total Loss
Cumulative Loss Over Time

Cost Breakdown

Revenue Loss: $25,000
Refund Costs: $1,250
Productivity Loss: $5,000
Conversion Drop Impact: $3,000

Annualized Impact

$309,000 Annual Loss

How It Works

1

Input Your Metrics

Enter your hourly revenue rate, outage duration, and any additional costs like refunds or employee impact.

2

Calculate Direct Losses

We calculate revenue loss, refund costs, and productivity impact based on your specific parameters.

3

Analyze Cumulative Impact

View the cumulative loss over time with our visual sparkline chart and breakdown analysis.

4

Export and Share

Copy summaries, download CSV reports, or share links with stakeholders for informed decision-making.

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Downtime Calculations
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Teams Impacted
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Avg Downtime (hours)
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Accuracy Rate (%)

Frequently Asked Questions

What factors affect downtime cost?
Key factors include hourly revenue rate, outage duration, refund percentage, conversion drop rate, and employee productivity costs. Each factor can significantly impact the total financial loss.
How do I calculate annualized downtime impact?
Multiply the single incident cost by the expected number of similar outages per year to get annualized impact. This helps budget for infrastructure improvements.
Should I include employee costs in downtime calculations?
Yes, include employee costs when staff cannot work effectively during outages, including support team overtime and lost productivity from system unavailability.
What's the difference between revenue loss and refund costs?
Revenue loss is the direct income you miss during the outage. Refund costs are additional expenses when customers demand their money back due to the service disruption.
How accurate are these downtime cost estimates?
Our calculations provide reliable estimates based on standard business metrics. Accuracy depends on the quality of your input data, particularly revenue rates and employee costs.